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WGT 2011 Review
Taiwan's first comprehensive wine expo dazzles wine community
The Wine & Gourmet Taipei exhibition came to a festive conclusion on Saturday, June 26th 2011 at the Taipei World Trade Center. The show went incredibly well despite a passing typhoon, with buyers and exhibitors expressing immense satisfaction. 95% of visitors said they would definitely return to WGT in 2012 and spread the word with friends in the wine community. The hall was packed with nearly 10,000 wine enthusiasts journeying from every corner of the island to unite for two days of wine appreciation. The first 100 visitors each day received Open Up glasses from Chef & Sommelier and the most avid enthusiasts lined-up outside before the doors opened to ensure they received one.
Exhibition organizer Kaigo Co., Ltd. realized their vision of a comprehensive consumer wine show, allowing exhibitors to gain valuable brand recognition for their products, gauge market responsiveness and achieve immediate sales. Exhibitors from 30 companies showcased over a thousand types of wine from 13 major wine producing countries. It is estimated that the total revenue earned by on site sales exceeded 10 million New Taiwan dollars, with many exhibitors saying they easily recovered their investment. The success of WGT 2011 illustrates the growing popularity of wine in Taiwan, and creates a win-win environment for wine purveyors and consumers.
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Exhibitors included the Eslite Wine Cellar, Creation Wine & Spirit Inc., Formosawine Vintners Corporation, Allen Wine & Spirits Co., Ltd., Tseng's Harvest Corporation, Crown Gifts International Co., Ltd., BABI International Corporation, Italwines Co., Ltd., Hoin Maw Engineering Corporation, Sun Favorite Co., Ltd., Spirits of Serendipity Imports Co., Ltd., MEIGAS FORA, Avgust Vintage Group Inc., Dong Hsun Hsin Trading Co., Ltd., Country House Inc., JKWEI Group GmbH Taiwan, Cape Wine & Spirit Co., Ltd., I-MAX International Co., Ltd., Dollars Warehouse Store, Chung Chia Internatinal Co., Ltd. and the Sunshine Unbosom Winery.
Key local and international players took advantage of the unprecedented opportunity to interact directly with all of Taiwan's wine enthusiasts in a single weekend. Exhibitors emphasized the strategic benefits of participating in WGT. “Not only did WGT allow us to get maximum exposure for our company and products, it also taught us which products to focus on for the future in this market. The visitors loved our Prosecco sparkling. We easily sold over 60 cases to consumers in two days and have been getting non-stop inquiries since” said David Thurgood, Managing Director of ItalWines.
WGT also proved to be an unprecedented sales opportunity for exhibitors. “I sold more wine in two days at WGT than I did in the past eight months,” said Alexander Avgust, President of the Avgust Vintage Group, an importer of high quality Moldavian collection wines.
Aside from the best of old and new world wines, professional accessories were another key element of WGT. There were premium wine cabinets, including Euro Cave from Chailease Resources Tech. Co., Ltd., and Vinvautz of France from Relon International, Liebherr of Gemany from K.E & Kingstone Co., Ltd. and Dometic of Sweden from the Eslite Wine Cellar. Glassware at WGT included the renowned Riedel of Austria from Creation Wine & Spirit Inc., C&S of France from Yetem, Germany's Rastal and Luigi Bormioli crystal glass of Italy from Gift Town Co., Ltd.
In addition to the wine and accessories, diverse gourmet comestibles served as a perfect compliment. There were Canadian oysters from Real Modern Co., Ltd., German pork knuckle and grilled pork ribs from Three Piglets, and Chinese dim sum provided by Double Lucky Restaurant. Several visiting restaurateurs, seeing the opportunity to promote gourmet cuisine among a captive audience of wine enthusiasts, expressed interest in participating in 2012.
Highly Popular Master Classes
Master classes were an integral feature of the show. WGT was pleased to host Taiwanese luminary sommeliers such as Mr. Liu Ju Tang, Ms. Sherry Wang, Mok, and Mr. Zhong Zhen Mao, as well as leading international sommeliers Mr. Benjamin Vigier, the brand ambassador from Skalli Winery, and Italian master sommeliers Ms. Anna Callegari and Mr. Alessandro Zuttioni.There were introductory classes for beginners as well as classes for advanced wine lovers. The classes allowed attendees to experience a full range of different wines. These tutored tastings provided unique insights into the world of wine and a chance to ask all the hidden questions to enhance the wine IQ of all attendees.
Exciting performances, competitions and lucky drawings on the main stage
A specially designed “grape stomping” competition drew large crowds at the center stage area. WGT invited the “Grape Princess of Changhua County” to join in the competition and educate wine lovers about the traditional wine making process. Other exciting highlights included Flamingo dances and string band performances. Visitors to WGT were eligible to enter a lucky drawing for every $1,000 NTD spent, with prizes including chic Vinvautz wine cabinets from France, sets of premium wine glasses and decanters, collection wines, coupons and much more.
Promising Future for Taiwan wine Market
Everyone was impressed by the large turnout of wine lovers at the inaugural edition of WGT, which demonstrated the high growth potential for the consumer wine market in Taiwan. There are an increasing number of passionate wine lovers in Taiwan, who are constantly on the search for quality wines. Show statistics indicate that over 60% of visitors were female. Women are playing an increasingly prominent role in the Taiwan wine market. Over 80% of visitors were between the ages of 20 and 40. Close to 70% of visitors came for the purpose of wine tasting and purchasing, while more than 20% of visitors came to enhance their knowledge of wine. The average sum of money spent was $3000NT per visitor.
It is our goal to provide a bigger and more sophisticated WGT exhibition in 2012. We will be posting news and information on the official WGT website www.WineGourmetTaipei.com as it becomes available.You can also visit our Facebook page 『Wine & Gourmet Taipei』for the latest updates.
The Wine & Gourmet Taipei exhibition came to a festive conclusion on Saturday, June 26th 2011 at the Taipei World Trade Center. The show went incredibly well despite a passing typhoon, with buyers and exhibitors expressing immense satisfaction. 95% of visitors said they would definitely return to WGT in 2012 and spread the word with friends in the wine community. The hall was packed with nearly 10,000 wine enthusiasts journeying from every corner of the island to unite for two days of wine appreciation. The first 100 visitors each day received Open Up glasses from Chef & Sommelier and the most avid enthusiasts lined-up outside before the doors opened to ensure they received one.
Exhibition organizer Kaigo Co., Ltd. realized their vision of a comprehensive consumer wine show, allowing exhibitors to gain valuable brand recognition for their products, gauge market responsiveness and achieve immediate sales. Exhibitors from 30 companies showcased over a thousand types of wine from 13 major wine producing countries. It is estimated that the total revenue earned by on site sales exceeded 10 million New Taiwan dollars, with many exhibitors saying they easily recovered their investment. The success of WGT 2011 illustrates the growing popularity of wine in Taiwan, and creates a win-win environment for wine purveyors and consumers.
--------------------------------------------------------------------------------------------------------------------
Exhibitors included the Eslite Wine Cellar, Creation Wine & Spirit Inc., Formosawine Vintners Corporation, Allen Wine & Spirits Co., Ltd., Tseng's Harvest Corporation, Crown Gifts International Co., Ltd., BABI International Corporation, Italwines Co., Ltd., Hoin Maw Engineering Corporation, Sun Favorite Co., Ltd., Spirits of Serendipity Imports Co., Ltd., MEIGAS FORA, Avgust Vintage Group Inc., Dong Hsun Hsin Trading Co., Ltd., Country House Inc., JKWEI Group GmbH Taiwan, Cape Wine & Spirit Co., Ltd., I-MAX International Co., Ltd., Dollars Warehouse Store, Chung Chia Internatinal Co., Ltd. and the Sunshine Unbosom Winery.
Key local and international players took advantage of the unprecedented opportunity to interact directly with all of Taiwan's wine enthusiasts in a single weekend. Exhibitors emphasized the strategic benefits of participating in WGT. “Not only did WGT allow us to get maximum exposure for our company and products, it also taught us which products to focus on for the future in this market. The visitors loved our Prosecco sparkling. We easily sold over 60 cases to consumers in two days and have been getting non-stop inquiries since” said David Thurgood, Managing Director of ItalWines.
WGT also proved to be an unprecedented sales opportunity for exhibitors. “I sold more wine in two days at WGT than I did in the past eight months,” said Alexander Avgust, President of the Avgust Vintage Group, an importer of high quality Moldavian collection wines.
Aside from the best of old and new world wines, professional accessories were another key element of WGT. There were premium wine cabinets, including Euro Cave from Chailease Resources Tech. Co., Ltd., and Vinvautz of France from Relon International, Liebherr of Gemany from K.E & Kingstone Co., Ltd. and Dometic of Sweden from the Eslite Wine Cellar. Glassware at WGT included the renowned Riedel of Austria from Creation Wine & Spirit Inc., C&S of France from Yetem, Germany's Rastal and Luigi Bormioli crystal glass of Italy from Gift Town Co., Ltd.
In addition to the wine and accessories, diverse gourmet comestibles served as a perfect compliment. There were Canadian oysters from Real Modern Co., Ltd., German pork knuckle and grilled pork ribs from Three Piglets, and Chinese dim sum provided by Double Lucky Restaurant. Several visiting restaurateurs, seeing the opportunity to promote gourmet cuisine among a captive audience of wine enthusiasts, expressed interest in participating in 2012.
Highly Popular Master Classes
Master classes were an integral feature of the show. WGT was pleased to host Taiwanese luminary sommeliers such as Mr. Liu Ju Tang, Ms. Sherry Wang, Mok, and Mr. Zhong Zhen Mao, as well as leading international sommeliers Mr. Benjamin Vigier, the brand ambassador from Skalli Winery, and Italian master sommeliers Ms. Anna Callegari and Mr. Alessandro Zuttioni.There were introductory classes for beginners as well as classes for advanced wine lovers. The classes allowed attendees to experience a full range of different wines. These tutored tastings provided unique insights into the world of wine and a chance to ask all the hidden questions to enhance the wine IQ of all attendees.
Exciting performances, competitions and lucky drawings on the main stage
A specially designed “grape stomping” competition drew large crowds at the center stage area. WGT invited the “Grape Princess of Changhua County” to join in the competition and educate wine lovers about the traditional wine making process. Other exciting highlights included Flamingo dances and string band performances. Visitors to WGT were eligible to enter a lucky drawing for every $1,000 NTD spent, with prizes including chic Vinvautz wine cabinets from France, sets of premium wine glasses and decanters, collection wines, coupons and much more.
Promising Future for Taiwan wine Market
Everyone was impressed by the large turnout of wine lovers at the inaugural edition of WGT, which demonstrated the high growth potential for the consumer wine market in Taiwan. There are an increasing number of passionate wine lovers in Taiwan, who are constantly on the search for quality wines. Show statistics indicate that over 60% of visitors were female. Women are playing an increasingly prominent role in the Taiwan wine market. Over 80% of visitors were between the ages of 20 and 40. Close to 70% of visitors came for the purpose of wine tasting and purchasing, while more than 20% of visitors came to enhance their knowledge of wine. The average sum of money spent was $3000NT per visitor.
It is our goal to provide a bigger and more sophisticated WGT exhibition in 2012. We will be posting news and information on the official WGT website www.WineGourmetTaipei.com as it becomes available.You can also visit our Facebook page 『Wine & Gourmet Taipei』for the latest updates.
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